Small Business Branding Made Simple
07/02/17 Uncategorized

Small Business Branding Made Simple

Burry Signs has been providing customize signage for businesses across the Greater Toronto Area for over 40 years now. Many small businesses don’t recognize the importance of visual branding. A strong visual presence, such as an appealing sign or recognizable logo, can go a long way to building your company’s identity and setting your business apart from the competitors. Despite these facts, many small business owners think that they don’t need to focus on branding or that it’s outside of their reach. With Burry Signs, it’s easier and more affordable than ever for your small business to get the visual branding you need. Here is some more information about how Burry Signs can help you to create a unique visual identity for your company.

Success Story: FOS Electric

Burry Signs has helped a number of small companies expand their business by helping them to establish their brand identity. FOS Electric is one of these companies. A small electrical repair and maintenance company, FOS Electric approached us to create a logo to put on their truck graphics. A few years later, the head of the company reached out to us to have some business cards designed. Even though it had been a few years, the truck graphics still looked pristine and the team at FOS Electric said it had increased their business among their competitors by helping them to establish a unique identity within the field.

It’s stories such as these that keep us doing what we do. With the internet and social media, visual branding is important now more than ever. Building your brand identity doesn’t have to be a daunting or overly expensive task. With support from the professionals at Burry Signs, you can create a unique visual identity that will help your company to stand out amongst the rest. For more information about Burry Signs and to meet with our team of designers, contact us today.

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When to use Acrylic for a Reception Sign
04/06/15 Uncategorized

When to use Acrylic for a Reception Sign

Reception signs

Reception Signs need to be made of products that can be finished to perfection since they are displayed like furniture in high end office settings. They speak for the professionalism of the company they portray and usually are viewed from a couple feet away. Acrylic boosts the characteristics necessary to produce and finish a office reception sign any company would be proud to display.

Acrylic can be laser cut. Unlike a router, laser cutting produces nice tight inside corners and finished edges, since it does not use a tool bit leaving rounded inside corners or tool marks on the edge. The laser beam is very thin leaving the inside shape of a’s and e’s as well as the 90 degree corners found in many other letters perfectly shaped. The heat from the laser melts and polishes the edge of the letter during the cutting process. No tool marks can be seen.
Acrylic can be professionally painted. Most brands require pantone colour matching. The paint systems available today provide high quality paint finishes and colour matching. You can even specify the sheen to be glossy, semi-gloss or matte. The pantone colours are formulated much like paints bought at home supply stores. To date I have not had a customer complain about a colour matched using the system.
Acrylic is available in a variety of thicknesses and can be glued. Very useful when producing a logo that needs to be layered (as above). You can mix up the thicknesses of the different layers creating a more interesting 3D logo.

Acrylic can be drilled and tapped. Meaning, metal studs and spacers can be used on the back of the lettering, allowing it to be installed on the surface with some space between the mounting surface and the letter. A very nice touch!

Not all logos should be produced in acrylic. If you want a metal finish I recommend you use metal. Acrylic will never be able to replicate metal finishes without looking fake. Logo’s with fine lines and detail should also be done in metal. Acrylic is brittle and can be broken during the assemble or installation process. If you want a colour logo and do not have any logo details to be concerned about acrylic is an excellent material for an office reception sign.

If you are in the market for an office reception sign Burry Signs would be happy to help you!

Thanks,

Carmen

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